Has your artificial turf supplier said to you: “The grass sold to you has no profit margin because of the increase in the price of raw materials. There is hard to give you a discount.” If you have three suppliers, maybe They have all told you this.
In fact, this is the supplier’s external marketing communication strategy.
This strategy will affect your subconscious impact of some of your suppliers to influence the decision-making, especially the seller who has just started the artificial grass business. For example, in the selection of solutions, it may be inclined to reduce the cost of the supplier, because the supplier said that this kind of solution is the easiest to save costs and reduce material waste. In fact, is the most cost-saving solution the best? What about the plan?
In fact, this is the supplier external marketing communication strategy,
For example, there may be a preference for options that are more cost-effective for suppliers, who say that they are the most cost-effective and reduce material waste, in fact, the most cost-effective solution is not the best solution?
In this article, we have summarized several common “trap” of artificial grass suppliers and how we can counter “trap”
Common trap
1. In the delivery period, the lawn supplier will promise you to deliver the goods within 4 weeks (FOB Qingdao/Shanghai/Tianjin). Still, the supplier will have various reasons to say when the time comes that it cannot be delivered. After complaining to the supplier, the rest Only in your anger and helplessness wait for the supplier to promise you a new delivery date. In fact, both parties are responsible for the occurrence of this situation, so do this:
1) Achieve rhythmic tracking with suppliers, let them know that I will always pay attention to the process. Don’t wait until that node is tracked. There is only one result waiting for you, and it is not completed.
2) Any conclusive conversation with the supplier must be confirmed in the form of email, and records are kept on file at both parties.